@font-face{font-family:"Instrument Serif";src:url(../fonts/instrument-serif.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(../fonts/instrument-serif-italic.woff2) format("woff2");font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:"Inter";src:url(../fonts/inter.woff2) format("woff2");font-weight:100 900;font-style:normal;font-display:swap}
:root{--bg:#f5f3ee;--ink:#151515;--mute:#6d6a64;--rule:#d9d5cc;--tbc:#fff1a8;--pad:clamp(20px,4vw,64px);--serif:"Instrument Serif",Georgia,"Times New Roman",serif;--sans:"Inter",-apple-system,"Helvetica Neue",Arial,sans-serif}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 15px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
figure{margin:0}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
a:hover{opacity:.65}
p a,.link{border-bottom:1px solid currentColor}
h1,h2,h3{font-family:var(--serif);font-weight:400;line-height:1.02;margin:0;letter-spacing:-.01em}
.tbc{background:var(--tbc);padding:0 .25em;font-family:var(--sans);font-size:.78em;letter-spacing:.02em;white-space:normal;color:#5a4a00;border-radius:2px}
.eyebrow{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin:0 0 14px}
/* header */
.site-header{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;padding:22px var(--pad);background:rgba(245,243,238,.94);backdrop-filter:blur(8px);border-bottom:1px solid transparent}
.wordmark{font-family:var(--serif);font-size:26px;line-height:1;letter-spacing:-.01em;white-space:nowrap}
.wordmark span{font-style:italic;color:var(--mute);font-size:.62em;margin-left:.6em;letter-spacing:0}
.nav{display:flex;gap:28px;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.nav a[aria-current=page]{border-bottom:1px solid var(--ink)}
.menu-btn{display:none;background:none;border:0;font:500 12px var(--sans);letter-spacing:.14em;text-transform:uppercase;cursor:pointer;color:var(--ink);padding:6px 0}
/* hero */
.hero{display:grid;grid-template-columns:1.12fr 1fr;gap:12px;padding:0 var(--pad);height:calc(100vh - 72px);min-height:560px;max-height:900px}
.hero figure{margin:0;overflow:hidden;min-height:0}
.hero img{width:100%;height:100%;object-fit:cover}
.hero-right{display:grid;grid-template-rows:auto 1fr;gap:12px;min-height:0}
.hero-copy{padding:clamp(16px,2.4vw,36px) 4px 8px}
.hero-copy h1{font-size:clamp(40px,4.6vw,76px)}
.hero-copy h1 em{color:var(--mute)}
.hero-copy p{max-width:34em;margin:18px 0 0;color:#3b3a37}
.hero-pair{display:grid;grid-template-columns:1fr 1fr;gap:12px;min-height:0}
.ctas{display:flex;gap:22px;margin-top:22px;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.ctas a{border-bottom:1px solid var(--ink);padding-bottom:2px}
/* sections */
section{padding:clamp(56px,8vw,128px) var(--pad) 0}
.sec-head{display:flex;justify-content:space-between;align-items:end;gap:24px;border-top:1px solid var(--rule);padding-top:18px;margin-bottom:clamp(28px,4vw,56px)}
.sec-head h2{font-size:clamp(34px,4vw,60px)}
.sec-head .meta{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);text-align:right}
.index-list{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.index-list a{display:block;border-top:1px solid var(--ink);padding:16px 0 0}
.index-list .n{font-size:11px;letter-spacing:.14em;color:var(--mute)}
.index-list h3{font-size:32px;margin:6px 0 8px}
.index-list p{margin:0;color:var(--mute);font-size:14px;max-width:24em}
.masonry{columns:3;column-gap:12px}
.masonry figure{break-inside:avoid;margin:0 0 12px}
figcaption{font-size:12px;color:var(--mute);padding-top:8px;letter-spacing:.01em}
.statement{display:grid;grid-template-columns:1fr 1.6fr;gap:var(--pad);align-items:start}
.statement h2{font-size:clamp(36px,4.4vw,68px)}
.statement p{font-size:18px;line-height:1.55;margin:0 0 1em;max-width:36em}
.cta-band{margin:clamp(64px,9vw,140px) var(--pad) 0;padding:clamp(40px,6vw,88px) 0;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);display:grid;grid-template-columns:1.4fr 1fr;gap:var(--pad);align-items:end}
.cta-band h2{font-size:clamp(38px,5vw,84px)}
.cta-band p{margin:0 0 18px;color:#3b3a37}
.button{display:inline-block;background:var(--ink);color:var(--bg);padding:14px 22px;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.button:hover{opacity:.85}
/* page intro */
.intro{padding:clamp(40px,7vw,110px) var(--pad) 0;display:grid;grid-template-columns:1fr 1fr;gap:var(--pad);align-items:end}
.intro h1{font-size:clamp(56px,8vw,128px)}
.intro p{font-size:18px;max-width:30em;margin:0;color:#3b3a37}
.jump{display:flex;flex-wrap:wrap;gap:10px 26px;padding:28px var(--pad) 0;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.jump a{color:var(--mute)}
/* case study */
.case{display:grid;grid-template-columns:minmax(240px,1fr) 3fr;gap:var(--pad);border-top:1px solid var(--rule);padding-top:20px}
.case-meta{position:sticky;top:96px;align-self:start}
.case-meta .n{font-size:11px;letter-spacing:.16em;color:var(--mute)}
.case-meta h2{font-size:clamp(40px,4vw,64px);margin:6px 0 20px}
.case-meta dl{margin:0;font-size:14px}
.case-meta dt{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin-top:16px}
.case-meta dd{margin:4px 0 0}
.shots{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}
.shots figure{margin:0}
.shots .full{grid-column:span 6}.shots .half{grid-column:span 3}.shots .third{grid-column:span 2}
.shots .crop img{aspect-ratio:4/5;object-fit:cover;width:100%}
.shots .crop-l img{aspect-ratio:3/2;object-fit:cover;width:100%}
.collage{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.collage figure{margin:0}
.collage img{aspect-ratio:9/16;object-fit:cover;width:100%}
/* fashion */
.ph-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.ph{aspect-ratio:5/4;border:1px dashed #a9a399;background:repeating-linear-gradient(135deg,transparent 0 14px,rgba(0,0,0,.025) 14px 15px);display:flex;flex-direction:column;justify-content:space-between;padding:20px}
.ph .n{font-size:11px;letter-spacing:.16em;color:var(--mute)}
.ph h3{font-size:28px}
.ph p{margin:6px 0 0;font-size:13px;color:var(--mute)}
.notice{margin:28px var(--pad) 0;padding:16px 20px;background:var(--tbc);color:#4a3d00;font-size:14px}
.bridge{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.bridge figure{margin:0}.bridge img{aspect-ratio:4/5;object-fit:cover;width:100%}
table.shotlist{width:100%;border-collapse:collapse;font-size:14px}
.shotlist th,.shotlist td{text-align:left;padding:14px 12px 14px 0;border-top:1px solid var(--rule);vertical-align:top}
.shotlist th{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);font-weight:400}
/* about */
.about{display:grid;grid-template-columns:1fr 1.25fr;gap:var(--pad);padding:clamp(40px,7vw,110px) var(--pad) 0;align-items:start}
.about figure{margin:0;position:sticky;top:96px}
.about h1{font-size:clamp(52px,6.5vw,104px);margin-bottom:28px}
.about .lede{font-family:var(--serif);font-size:clamp(24px,2.3vw,34px);line-height:1.2;margin:0 0 28px}
.about p{font-size:17px;max-width:34em}
.facts{display:grid;grid-template-columns:repeat(2,1fr);gap:0 32px;margin:36px 0 0;padding:0}
.facts div{border-top:1px solid var(--rule);padding:14px 0}
.facts dt{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.facts dd{margin:4px 0 0}
/* services */
.svc{display:grid;grid-template-columns:repeat(2,1fr);gap:0 var(--pad)}
.svc article{border-top:1px solid var(--rule);padding:22px 0 30px}
.svc .n{font-size:11px;letter-spacing:.16em;color:var(--mute)}
.svc h3{font-size:34px;margin:6px 0 10px}
.svc p{margin:0 0 8px;color:#3b3a37;max-width:32em}
.steps{counter-reset:s;list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.steps li{border-top:1px solid var(--ink);padding-top:14px;font-size:14px}
.steps li::before{counter-increment:s;content:"0" counter(s);display:block;font-size:11px;letter-spacing:.16em;color:var(--mute);margin-bottom:8px}
.steps b{display:block;font-family:var(--serif);font-weight:400;font-size:24px;margin-bottom:6px}
/* contact */
.contact{display:grid;grid-template-columns:1.2fr 1fr;gap:var(--pad);padding:clamp(40px,7vw,110px) var(--pad) 0;align-items:start}
.contact h1{font-size:clamp(56px,8vw,128px)}
.contact .big{font-family:var(--serif);font-size:clamp(28px,3.2vw,48px);line-height:1.15;display:inline-block;border-bottom:1px solid var(--ink);margin-top:28px;word-break:break-all}
.clist{margin:0}
.clist div{border-top:1px solid var(--rule);padding:16px 0;display:grid;grid-template-columns:140px 1fr;gap:12px}
.clist dt{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);padding-top:3px}
.clist dd{margin:0;font-size:16px}
.checklist{margin:12px 0 0;padding-left:18px;color:#3b3a37}
.checklist li{margin:4px 0}
/* footer */
.site-footer{margin-top:clamp(72px,10vw,160px);padding:28px var(--pad) 40px;border-top:1px solid var(--rule);display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;font-size:12px;letter-spacing:.06em;color:var(--mute)}
.site-footer nav{display:flex;gap:20px;flex-wrap:wrap}
/* responsive */
@media (max-width:1100px){.index-list{grid-template-columns:repeat(2,1fr);row-gap:32px}.steps{grid-template-columns:repeat(2,1fr);row-gap:24px}.collage{grid-template-columns:repeat(2,1fr)}.bridge{grid-template-columns:repeat(2,1fr)}}
@media (max-width:860px){
 .nav{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;background:var(--bg);border-bottom:1px solid var(--rule);padding:8px var(--pad) 16px}
 .nav.open{display:flex}.nav a{padding:12px 0;border-bottom:1px solid var(--rule)}
 .menu-btn{display:block}
 .wordmark span{display:none}
 .hero{grid-template-columns:1fr;height:auto;max-height:none}
 .hero>figure{aspect-ratio:4/5}
 .hero-pair figure{aspect-ratio:4/5}
 .masonry{columns:2}
 .statement,.cta-band,.intro,.about,.contact,.case{grid-template-columns:1fr}
 .case-meta,.about figure{position:static}
 .svc,.ph-grid{grid-template-columns:1fr 1fr}
 .shots .half,.shots .third{grid-column:span 3}
}
@media (max-width:520px){.masonry{columns:1}.index-list,.svc,.ph-grid,.facts{grid-template-columns:1fr}.shots .half,.shots .third{grid-column:span 6}.clist div{grid-template-columns:1fr}}

img[src*="supergoop"]{object-position:50% 30%}
.soon{margin:28px var(--pad) 0;padding:18px 0;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.ph{aspect-ratio:3/2}
.ph h3{font-size:30px}